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Style Society: Shoe Designer Lucy Choi

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EVENT INFORMATION

Lucy Choi has combined her unique heritage, fashion expertise and design credentials to launch her brand in 2012, pioneering the next generation of affordable luxury footwear.

Prior to entering the shoe industry, Lucy studied business at University and had a career in the city for 8 years. Unsurprisingly, this background in business has proved invaluable when developing her brand. Lucy also worked in the shoe industry, as the Managing Director of French Sole,  for 10 years before launching her own brand and starting a family. She is now a beloved wife and mother to two young sons.

With her famous uncle Jimmy as an influential role model, Lucy has framed the founding ethos of her brand on what she calls the 3 C’s: Comfort, Craftsmanship and Character.

The brand’s signature is epitomised by a “Rock ‘n’ Royal” theme inspired by two muses: the edgy Kate Moss and the classic Kate Middleton.

Join Lucy Choi at Home House, neighbouring her flagship store at 18 Connaught Street W22AF, to discover how the brand was born and her inspiration behind each collection.

Cost: £5 members, £10 guests (all monies to our charity TACT, The Adolescent and Children’s Trust)

Time/Location: 7.00pm, Etruscan Room

Due to the popularity of our events, we are unable to offer refunds.